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About Bike Shop LA

Your Local Los Angeles Bike Shop

We’re passionate about bicycles. We believe that bikes offer a simple solution to many of our communities’ complex problems. Bikes are great for your personal health and for the health of our environment. Bikes can help you save money on transportation, and bikes can provide you with endless miles of fun with your family and friends.

We proudly serve all types of cyclists, including new and veteran riders, road and mountain aficionados, and recreation and transportation cyclists. Whether you prefer to shop on our website or to come visit us, we’re here to help you with all of your cycling needs. Learn more about what makes us unique, and visit us today to meet our friendly staff and experience our incredible product selection.

Danny Roman, CEO + Founder

Danny Roman founded Bike Shop LA out of his passion for cycling and a desire to showcase Los Angeles in a fun, eco-friendly way. After a successful career in reality TV, Danny was inspired by Europe’s cycling culture and decided to bring that vision to LA. Opening in 2010, the shop quickly became a hub for bike rentals, guided tours (with our sister company, Bikes and Hikes LA), and repairs, offering locals and tourists alike a unique way to explore the city’s iconic landmarks like the Hollywood Sign and Venice Beach. Today, Bike Shop LA stands as a testament to Danny’s mission to make cycling accessible, sustainable, and unforgettable in the heart of LA.

Jeremy Ezra, Bicycle Mechanic 

Jeremy Ezra is a skilled and experienced bike mechanic with a passion for keeping bikes in top condition. Known for his attention to detail and problem-solving skills, he ensures every bike he works on rides smoothly and safely. Whether it's a simple tune-up or a complex overhaul, Jeremy brings professionalism and expertise to every job, making him a trusted name in the cycling community.

Browse Our Bike Selection

Find your dream bike today and visit us for a test ride. We'll ensure that you're on the right bike to meet your needs and the right frame size for a comfortable, safe cycling experience.